DAISY

Daisy – Boutique Cookie Branding

Daisy is a small-batch cookie brand offering both sweet and savory treats. Inspired by the daisy flower – a symbol of purity, joy, and simplicity – the brand was developed to express a warm, personal, and handcrafted feel, while embracing clean design and visual simplicity.

This branding is still a work in progress. Shown here are early design explorations including packaging sketches, logo drafts, and visual directions. The goal was to create a playful yet elegant identity, with hand-drawn illustrations and natural textures that reflect the home-style quality and charm of the products.

Every design element was carefully considered to appeal to a target audience that values authenticity, warmth, great taste – and a fresh and inviting visual experience.